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BoConcept Florida
Project Type
Marketing, Public Relations and Events Consultancy
Date
March - June 2024
Led integrated marketing and PR initiatives for four Florida retail locations, including executing email marketing campaigns, managing social media channels with original organic content, and delivering regular performance reports and insights to regional leadership.
Researched and negotiated influencer partnerships aligned with brand values and target audiences, identified PR-worthy opportunities and collaborations to secure top-tier media coverage, and successfully planned and executed the BoConcept Mizner Park Ribbon-Cutting Ceremony and Grand Opening, securing sponsors, media exposure, and promotional support.
